Growth Audit · October 2026

Calz

Five ideas to turn more Calz users into subscribers. Each one built into your own onboarding, so you can tap through it.

Prepared by Adapty for the Calz team

See the five ideas Open the prototype

Why you’re seeing this

30,000 subscription apps taught us what moves conversion. Here’s what we’d test first at Calz.

Adapty runs subscriptions for more than 30,000 apps, so we see which onboarding and paywall changes lift revenue across the whole market, not just inside one app.

We pointed that at Calz. We took your own screens, copy and prices from your live iOS flow and App Store listing, and rebuilt the path from install to paywall around the five ideas with the most potential.

30,000+apps run their subscriptions on Adapty
5ideas, each built as a working screen
0changes to your art direction

Five ideas, not fifteen

We’re not proposing to rebuild every screen. These are the changes with the highest potential, ranked by what we’d test first.

Your design, not ours

Every colour, control and price in the prototype is Calz’s. We changed the order and what gets shown.

We hope you haven’t tried these yet

We work from the outside, so we can’t see your test history. If you’ve already run one of these, tell us and we’ll go deeper on the rest.

The shortlist

Five ideas. Ranked by what we’d test first.

Potential outcome, based on Adapty data

Together they work on three moments: what people try before the paywall, what the paywall says back to them, and what happens when someone says no.

Tap through the prototype

The prototype

Every idea, inside your own onboarding.

Tap through it like a new user, or jump straight to an idea. Orange numbers mark the screens that carry one.

9:41●●● ▮
Calorie240 kcal
Carbs20 g
Protein30g
Fat20 g

Calz Calorie Counter

Snap your meal to instantly log foods, analyze calories and macros.

No manual input needed!

What’s your main goal?

Enter your target weight

This will make it easier to track your progress

50.0kg

Losing 7 kg is a realistic target — and easier than you think

92% of users say their progress is noticeable with Calz and that results last

Congratulations!

Your personal health plan is ready!

1500kcal / day
113 g42 g169 g
Carbs (45%)Protein (30%)Fat (25%)

You can edit this anytime

YOU CAN REACH50 kg by December 7!2026
Calz
Try it on this mealTap the shutter. Calz counts it for you, before you pay anything.
DESCRIBEPHOTOFAVORITES
Today

Bagel with Salmon & Avocado

Calories & Macros

CALORIES400
OF YOUR DAY27%
🍞 CARBS45 g
🥩 PROTEIN20 g
🥑 FAT15 g

400 of your 1500 kcal for today. Calz does this for every meal you snap.

RESTORE

Unlock Calz to reach 50 kg by December 7

✓ No Payment Due Now

Just $39.99 per year ($3.33 / mo)

RESTORE

We’ll send you a reminder that your trial is ending soon

4.7★★★★★4.3K ratings on the App Store
Alex F.★★★★★

I adore Calz’s photo-based logging! Quick, accurate, and so much easier than typing everything. My go-to meal tracker!

✓ No Payment Due Now

Just $39.99 per year ($3.33 / mo)

RESTORE

Start your 3-day FREE trial to reach 50 kg by December 7

TodayUnlock all the app’s features like AI calorie scanning and more
In 2 days - ReminderWe’ll send you a reminder that your trial is ending soon
In 3 days - Billing StartsYou’ll be charged on October 22, 2026 unless you cancel anytime before

★ 4.7 · 4.3K ratings on the App Store

✓ No Payment Due Now

3 days free, then $39.99 per year ($3.33 / mo)$15.99 per month. Cancel anytime.

In the app, this opens the App Store purchase sheet.

Here’sYour gift

Full access to Calz for $14.99 a year instead of $39.99. No trial needed.

$14.99 / yearIt’s just $1.25 / month. Cancel anytime.
In the app, this opens the App Store purchase sheet.
···

Start your 3-day FREE trial to continue

TodayUnlock all the app’s features like AI calorie scanning and more
In 2 days - ReminderWe’ll send you a reminder that your trial is ending soon
In 3 days - Billing StartsYou’ll be charged on May 22, 2026 unless you cancel anytime before
Monthly$15.99 / mo
3 DAYS FREEYearly$3.33 / mo

✓ No Payment Due Now

Start My 3-Day Free Trial

3 days free, then $39.99 per year ($3.33 / mo)

Close the plans screen with ✕ to see idea 5. The EN pill on the first screen switches to Polish.

Download the MP4