Growth Audit · October 2026

Financial Times

Five ideas to turn more FT app readers into App Store subscribers. Each one built into your own onboarding, so you can tap through it.

Prepared by Adapty for the Financial Times team

See the five ideas Open the prototype

Why you’re seeing this

30,000 subscription apps taught us what moves conversion. Here’s what we’d test first at Financial Times.

Adapty runs subscriptions for more than 30,000 apps, so we see which onboarding and paywall changes lift revenue across the whole market, not just inside one app.

We pointed that at Financial Times. We took your own screens, copy and prices from your live iOS flow and App Store listing, and rebuilt the path from install to paywall around the five ideas with the most potential.

30,000+apps run their subscriptions on Adapty
5ideas, each built as a working screen
0changes to your art direction

Five ideas, not fifteen

We’re not proposing to rebuild every screen. These are the changes with the highest potential, ranked by what we’d test first.

Your design, not ours

Every colour, control and price in the prototype is Financial Times’s. We changed the order and what gets shown.

We hope you haven’t tried these yet

We work from the outside, so we can’t see your test history. If you’ve already run one of these, tell us and we’ll go deeper on the rest.

The shortlist

Five ideas. Ranked by what we’d test first.

Potential outcome, based on Adapty data

Together they work on four moments in the app: the first screen, the question you already ask, the story someone wants to finish, and what happens when they say no.

Tap through the prototype

The prototype

Every idea, inside your own onboarding.

Tap through it like a new user, or jump straight to an idea. Numbered screens carry an idea.

9:41●●● ▮

Fearless Thinking

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