Why you’re seeing this

30,000 subscription apps taught us what moves conversion. Here’s the paywall test we’d run first at Paired.

Adapty runs subscriptions for more than 30,000 apps, so we see which onboarding and paywall changes lift revenue across the whole market, not just inside one app.

We pointed that at Paired’s paywall. We took your own paywall, copy and prices from your live iOS flow and App Store listing, and built three offers to test against it: a cheaper first year, a longer trial, and a year you pay once.

Offers are where paywall tests pay off. In Feeld’s case study: “Revenue doubled — driven entirely by experimentation”, from “42 paywall A/B tests launched without engineering”.

30,000+apps run their subscriptions on Adapty

3offers, each built as a working paywall

0app releases to put them live

Three offers, one test

A cheaper first year, a longer trial, a year that doesn’t renew. They run side by side against today’s paywall, and the winner stays.

Your paywall, not ours

Every arm keeps your layout, copy, testimonials and colours. Only the offer changes, so the test measures the offer and nothing else.

Live without a release

Each offer is a product in App Store Connect plus a paywall arm in Adapty. The A/B test runs remotely, so nothing waits on an app update. If you’ve already tried one of these, tell us.

The shortlist

Three offers. One A/B test against today’s paywall.

Potential outcome, based on Adapty data

The three arms compete for the same couples, so they don’t add up. Run them against today’s paywall in one test, pick the winner, and roll it out from the dashboard.

Tap through the prototype

The prototype

Every offer, inside your own paywall.

Start on today’s paywall, then step through the three arms. Numbered chips mark the offers; tap a plan and the button follows it.

9:41●●● ▮

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Choose your plan

One subscription, two accounts

★★★★★

Great tool for discussing critical topics and exploring each other’s thoughts and perspectives.Jack

Free trial enabled

No payment due todayNo payment due today

Choose your plan

One subscription, two accounts

★★★★★

Great tool for discussing critical topics and exploring each other’s thoughts and perspectives.Jack

Then $39.99 a year · Cancel anytimeNo payment due today

Choose your plan

One subscription, two accounts

★★★★★

Great tool for discussing critical topics and exploring each other’s thoughts and perspectives.Jack

Free trial enabled

No payment due for 14 daysNo payment due today

Choose your plan

One subscription, two accounts

★★★★★

Great tool for discussing critical topics and exploring each other’s thoughts and perspectives.Jack

Free trial enabled

No payment due todayNo payment due todayOne-time payment · nothing renews

Welcome to Paired Premium!

When you pair with your partner, we’ll give them Premium too

On offer C, tap “1 year, pay once” to see the button change. Buy on any arm to land where Premium starts.