Growth Audit · October 2026
Five ideas to turn more learner drivers into subscribers. Each one built into your own theory test kit, so you can tap through it.
Why you’re seeing this
Adapty runs subscriptions for more than 30,000 apps, so we see which onboarding and paywall changes lift revenue across the whole market, not just inside one app.
We pointed that at Driving Theory Test Kit. We took your own screens, copy and prices from your App Store listing and site, and rebuilt the path from install to paywall around the five ideas with the most potential.
We’re not proposing to rebuild every screen. These are the changes with the highest potential, ranked by what we’d test first.
Every colour, control and price in the prototype is Driving Theory Test Kit’s. We changed the order and what gets shown.
We work from the outside, so we can’t see your live flow or your test history. If you’ve already run one of these, tell us and we’ll go deeper on the rest.
The shortlist
Potential outcome, based on Adapty data
The prototype
Tap through it like a new user, or jump straight to an idea. Orange numbers mark the screens that carry one.




Join over 4 million users practising every DVSA licensed question, hazard clip and mock exam.
We’ll load the right DVSA questions and hazard clips.
We’ll pace your revision so you’re ready on the day.
Why are these yellow lines painted across the road?
MARK ONE ANSWER
These lines are painted on the approach to roundabouts to make you aware of your speed.
Which sign shows a one-way street?
MARK ONE ANSWER
Rectangular blue signs give information. This one means one-way traffic.
Your personalised learning plan




★★★★★ “I was able to pass my theory test first time.” Google Play review
Not ready for £4.99 yet? Get every question, hazard clip and mock exam free for 3 days.
Then £4.99 a month · cancel any time
Close the paywall with ✕ to see idea 5. Change the test date to see the plan and price follow.

Scan to open the prototype full screen, the way a new user would see it.